It is always a welcomed surprise to receive correspondence from a design label I am not familiar with, but whose aesthetic is well aligned with my own. Regardless of where such designers might be physically located, once the initial exchanges confirm that our ethos and design sensibilities are in step (or diametrically opposed in a truly intriguing manner) a collaboration is inevitable.
Oftentimes, such collaborations are quickly spurred on by their own force, but occasionally - as was the case with Studio 11:11 - the creative process takes its own, careful time to unfold.
Marijne and Annabel had first contacted me in 2015 to introduce their Melbourne-based label, and although I was immediately taken by the simple shapes and tightly controlled range of designs they offered, our ideas didn't find their way onto the printed pages of Au Courant Vol. 02 until the very end of 2016...
The question then, was how to create an editorial that brought their streamlined approach and minimalist finish to the fore, without simply prop-styling and photographing the designs. As we talked about the possibilities, one thing became clear: Marijne, a Dutch creative now living in Australia, and New Zealander Annabel, both drew heavily on their adopted city for inspiration. Enter Nick Wilkins, an Australian photographer who understood the Studio 11:11 focus and knew exactly how to capture their favourite Melbourne spaces for print.
A muted backpack from their debut range, shot below in the hidden pathways of Royal Lane, doubled as a neatly folded clutch; the structured 11:11:01 tote in black and natural found an angular balance against the shores of the Yarra River. Otherwise, Wilkins followed the lead of Studio 11:11, capturing sublime Melbourne moments on the river's South Bank at The Arts Center, at the General Post Office and such.
Get the full story in the current issue of Au Courant Vol. 02.
Words | Lisa-Marie Harris
Images | Nick Wilkins
Outtakes from Au Courant Vol. 02
Released Oct/Nov 2016