I just love how a random Twitter follow can lead to instant label love... Some months ago, I happened to Twit-message the sleek & sexy, "Utilitarian active lifestyle brand" MICHI with basic thank-you-for-following-Au-Courant note, and thus began a round of friendly messaging and a deeper exploration of the label, on my end.

Which, in all honesty, has been one of the best online finds I've stumbled on, in awhile. The Toronto-based brand makes the kind of sportswear that you won't be ashamed of wearing outside of the gym; in fact, I'm thinking of snagging a few pieces for those rare occasions when I'm in a clubbing mood!

With sheer paneling, mesh inserts and bold cut-outs, MICHI's pieces will make even the most painfully body-conscious soul feel like a sexed-up, all-powerful woman, on the go. I'm especially loving the bralets; they're perfect for sporting under a sharp blazer or crisp shirt.

The designer behind the label, Michelle Watson, brings not only her world-traveling, active spirit to the collection, but also calls on her years of experience at the design tables for Donna Karan, RLX Ralph Lauren, and others, in her approach to creating activewear for MICHI, and it shows.

Just sent her a message on the how much & where-to-buy details for the label...


NB Images Courtesy MICHI