It's always nice to encounter a brand with a backstory that seems honest and relatable; it's nicer yet when the brand's items live up to that story, as is the case with the Sweden-based Tangent Garment Care.
Designed by the store's founder and creative director, La Garconne Moderne is the sort of under-the-radar label you want to keep for yourself, but is so timeless and chic you can't help but evangelize about it.
One thing I've noticed since moving to Amsterdam and traveling more frequently across the EU, is that people of all ages wear trainers. The elderly, children, buttoned-up men, hipster women - everyone wears a trainer to go about their business. Which has led me to consider getting a fresh pair from one of the labels I've been seeing in all the understated, chic places: Veja.